Possibilities

“Improve corporate image,” “Link to corporate survival strategies,” “Address social issues,” “Create new business opportunities”

GOAL

Launched in November 2020, with 10-year plan, we aim to achieve its goals by 2030.

Direction

Of the 17 goals and 169 targets, the immediate objectives are:
Target 3 of Goal 2: "Increase agricultural productivity and double incomes" and
Target 4: “Establish sustainable food production systems”

To That End

We will build a system that leverages the strengths of the telecommunications, which is our specialty and core business, drawing on existing know-how and data to enable remote monitoring and reduce operational workloads through system automation.

Key Points

Land Utilization

Many farmlands have been abandoned, primarily due to a lack of successors. Therefore, we will actively pursue land utilization strategies.

Addressing an Aging Society

We currently handle part of NTT's maintenance work, managing sites where utility poles, with most personnel being technical experts aged 65 and above.
Considering the management of agricultural crops linked to the coming super-aging society, we can engage in a social initiative that aligns with health maintenance and a sense of purpose.

Local Community

Through this initiative, we can deepen our interactions with local JAs, universities, and companies, gaining know-how, talents, and connections that we currently lack to contribute to society.

Crops to Try Next

① Finger lime
This is gaining attention as a promising future food, giving morning-market trends, regional preferences of older adults, and its productivity.
It can be grown in relatively warm areas (for example, the southern Kanto region) and requires only a small cultivation area.
② Papaya
This is an annual crop with strong market potential, with green papaya in particular being a favored ingredient.
③ Lotus root (container gardening)
While lotus root is usually grown in marshes, growing it on dry land (e.g., in containers) requires less labor; thus we see it as a commercially promising crop.
④ We try to cultivate these crops. We aim to increase yields by documenting, standardizing, and visualizing the cultivation process and associated know-how.
Furthermore, through collaboration with the local JAs, we will undertake initiatives spanning primary to sixth industry.

Items Already Addressed Under SDGs

With respect to industrial waste separation, we exceed the standards set by governmental guidelines for sorting and disposal, raising internal awareness among employees.
Additionally, we are actively transitioning to a paperless operation.
Looking ahead, we are advancing research into drone-based “pesticide spraying” to reduce agricultural labor burden associated with an aging workforce.